About Footway

Vision


Footway is a web-based platform for shoes that enables customers and manufacturers to meet. We want to make trends and collective knowledge visible to make the production of quality products even better. We believe the customers' values in quality, price and environment will be crucial for future products in fashion.

Team Footway


Our philosophy is based on a desire to constantly learn new things and to share that learning. To accelerate competence and development speed, we work with crowdsourcing, AI and data-driven automation. Tools that enable us to continuously improve our service together with customers and suppliers worldwide. From our office in Stockholm, or anywhere with an internet connection, we work to create the best possible experience. 

Do you want to join our team?
Click here for current vacancies

Influencers


Collaboration? Click here

We support and facilitate data driven production to increase quality, reduce waste and to make consumption sustainable

Sustainability

E-commerce is the public transport of goods - smart, resource-efficient and sustainable. However, Footway's ambition goes way beyond that. At the core of its business, strategy and vision, Footway is focused on sustainability and on transforming the industry into producing less waste and having lower error rates. By making thier large amount of data on consumer behaviour available to suppliers, Footway indirectly gives consumers impact on which products are produced and hence will be available in the future. Using the quick and clear feedback from from Footway's platform in planning, product development and manufacturing gives suppliers and partners the opportunity to reduce returns, scrap and waste.

95%

Carbon neutral air transport

Our logistics partner DHL works with transparency, minimization of emissions and carbon offsets. Together with DHL Express, Footway invests in climate protection projects in different regions around the world.

Read more at DHL

70%

Reduce scrap

Shoes returned to Footway undergo rigorous quality control. Only flawless shoes are sold again and sent to customers. To ensure that other returns and complaints are also taken care of in a sustainable and financially efficient way, Footway sells these shoes in collaboration with Sellpy. This way the shoes get a new home. Since the partnership with Sellpy in 2019, we have together saved 300 tonnes of CO2 and 40 million liters of water and sold almost 13,000 pairs of shoes.

Read more at Sellpy

80%

Cardboard recycling

FTI works with sustainable recycling of packaging and newspapers. Through Footway's collaboration with FTI, our packaging is taken care of in a sustainable way. We pay for the recycling of everything we produce and 80% of our packaging becomes new packaging..

Read more at FTI

61%

Creating future optimism among young people

My Dream Now creates meetings and collaboration between education and working life, to help young people find their own ways to work and dreams. Through the collaboration with My Dream Now, Footway contributes to the provision of skills and social sustainability in society. In 2019, 1,793 students have met with coaches and 61% of these students feel more positive about the future and jobs.

Read more at My Dream Now

33%

Increased service life of IT products

Inrego is working with reusing and extending the life of IT equipment. Through Footway's collaboration with Inrego, we increase the lifespan of the IT products we use in our operations. By renovating and reselling, Inrego guarantees at least 1 year longer service life for our old IT products.

Read more at Inrego

90%

Recycling at the office

Returab collects and recycles residual products from offices - paper, hazardous waste, electronics, packaging, glass and metal, etc. Together with Returab, Footway takes care of waste and residual products. By transforming waste into a useful and valuable resource, we reduce our climate footprint.

Read more at Returab

Together we affect the production quality for all products disregarding distribution channel

Core values

Customer Satisfaction


We always prioritize our customers, and the customer experience.
We understand our own influence on the customer experience.
We keep our promises.

Continuous Learning


We have a positive attitude to changes and new challenges.
We respect each other, and we are approachable.
We find joy in learning new things.

Companionships


We see all internal and external partners as friends - long-term is key.
We support the development of our colleagues - both private and professional.
We are transparent and open with information as default.

Tech principles

Simplicity


We value global structure over local performance.
We don’t allow for local exceptions, so that we can optimize on a system level.
We control deviations rather than striving for perfect systems.

AI and Automation


Never do it twice. We automate everything except customer contact.
We monitor our automations and make changes to the algorithm, not the output.
By building machines to do the work, we get exponentially more done.

Crowdsourcing


With 7.7 billion in the world, external competence trumps in house production.
Customer data-driven site and marketing allows efficient mass-testing.
Different people solving the same problem yields evolutionary development.

We’d love to hear from you

Contact information

Central warehouse


NB! – Use the returns label when returning items
Mineralgatan 7
254 64 Helsingborg
Sweden


All products shown on the website are stocked in our central warehouse, which gives the shortest possible delivery time. If the product does not fit, we welcome returns. In the event of a return please use our returns label.

Other contact information

Local administration


Footway UK (NB! - not warehouse) 
5 Upper Montagu Street
London W1H 2AG
VAT: GB 299688017

Suppliers


invoice@footway.com
Footway Group AB
PO Box 1292, 164 29 Kista
Sweden
Org.nr: 556818-4047
VAT: SE556818404701

Press and Investor Relations


Susanne Cederström
ir@footway.com
+46 735 266 098

Corporate Contacts


Daniel Mühlbach, Managing Director
oss@footway.se
+46 735 336 545


Louise Liljedahl, Operations
oss@footway.se
+46 763 168 140

Footway HQ


Victoria Tower, floor 31
Nolsögatan 3
Stockholm, Kista
Sweden


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