adidas
After Jesse Owens garnered four gold medals in the 1936 Olympics wearing their shoes, the Dassler brothers, Adolph and Rudi, would split up into the competing firms of adidas and Puma. Although their increasingly bitter rivalry was bad for family harmony, it did produce shoes that would help them Dassler the world.
Sport Performance
With all the curves of a fast sports car, these running shoes were built to compensate for any conceivable forward or sideways moves their driver—er, wearer—might make. As with such a car, the shoes also are well supplied with “shocks” to smooth out your route and tons of tread to give you more traction.
Alphabouce Beyond with Ecru Tint
Although the Sport Performances are running shoes, you are welcome to wear them for walking, shopping, or working instead, to add Alphabouce to your step. Their flesh, ecru, brown, and white tints are as soothing as the way they mold themselves to your feet, so slip them on to run or when you run out of steam.
Polishing Your Performances
Wash these textile and rubber shoes the way you would wash that fancy sports car—carefully and with your hands, not a machine. Dab them with a soft, damp cloth and allow them to dry at their own speed rather than attempting to crank up the temperature on them.