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Reebok Pump - once again an icon in the world of coolIn 2015, 26 years after they sold its first inflatable sneaker, Reebok revived the Pump as the foundation of its strategy to once again put this iconic sneaker at the top of the world of cool. The new release has an upper portion made of seamless mesh with a lightweight and thin sole. The inflatable bladder tightens around the foot in an entirely new high-tech way. The shoe is available for different types of training and sports, including everyday walking.
Reebok Pump - an absolute revolutionIn 1989, Reebok released the Pump, a basketball shoe that used inflatable chambers to pump-up for a custom fit. This was an absolute revolution at the time and it became instantly popular among basketball players. Back then, it was absolutely the coolest thing ever. Reebok realised its opportunity and slapped an astronomical price tag on the shoes: $170, or about $320 in today's money. Reebok sold an impressive 4 million pairs of Pump sneakers in the product's first 18 months.
Reebok Pump - material and careThe Reebok Pump has a seamless synthetic upper portion for smooth and supportive comfort. The midsole is of gas-fuelled, carbonated foam for lightweight impact control. The outsole has high abrasion rubber for durability and traction. To keep the shoe fresh, give it a gentle clean with a soft brush and a damp sponge or cloth to wipe off dirt. Do not machine wash the shoe and if it becomes wet, only air dry in room temperature.
Reebok Pump - cool fit for men, women and kidsThe Pump technology is still as cool as it was when it was first released. Thankfully though, it's not only basketball players that can enjoy the comfort of Reebok Pump today. The Pump comes as high ankle, but also as running shoes and general trainers. It's available for men, women, young adults and kids. Wear the Pump with jeans for a cool and relaxed look or match it with a skirt, shorts or tracksuits. The little ones will love these shoes and can really benefit from the extra stability that the air cushion provides. Here at Footway you will find some cute kids versions of the Reebok Pump.
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